Sweetgreen is an exclusive salad chain that strives to offer fresh, healthy, organic and local products. Sweetgreen is backed by high-end investors like Danny Meyer, Daniel Bould and Steve Case. The company has 40 outlets that are normally packed to capacity by diners.
Nathaniel Ru, the co-CEO attributes this to the creation of a brand that really stands out and the desire to feed people with better quality food. There are a myriad of ideas that traditional chains that have been in existence from time immemorial can learn from Sweetgreen.
Around 30% of the company’s transactions are carried out through a website and mobile app developed by Georgetown university classmates who are tech pioneers.
Nathaniel Ru attributes the growth of the company to the use of technology. The three investors are also trying to come up with better management strategies. This has been necessitated by the need to keep their customers close. The company almost entirely shuts down the corporate office five times in a year to allow everyone work in their eateries.
Sweetgreen has recently opened offices in Los Angeles, California, though it operates without a main base. The co-CEOs are bicoastal in nature and they try to grow and develop the chain nationally. They are not of the idea of big corporate headquarters; they strive to decentralize their headcount.
Nathaniel Ru and the co-CEOs, Jonathan Neman and Nicolas Jammet, met when they were students at Georgetown University. At the university, they were taking entrepreneurship classes together. It is worth noting that the trio has parents who started their first own businesses and are also first – generation immigrants.
They had a rough time as they tried to locate healthy eateries to eat. Since necessity is the mother of invention, that triggered them to open their first restaurant in August 2007 immediately after graduating from the university. Learn more about Nathaniel Ru: https://patch.com/california/across-ca/nathaniel-rus-vision-sweetgreen and https://affiliatedork.com/nathaniel-ru-blazes-a-trail-in-the-health-food-industry
Nathaniel Ru was born on May 3rd, 1985 in Pasadena. He graduated from Georgetown University’s McDonough School of business. It is here where he met the co-founders and co-CEOs of Sweetgreen. Ru has been recognized as a key and vital innovator in the food and business sector. He has been named to Fast Company’s “50 Most Innovative Companies”, Inc.’s, “30 under 30” among many other accolades.
Ru’s main passion lies in design. He acts as the group’s creative director for the brand as well as overseeing the look and the feel of Sweetgreeen’s various restaurants and visual storytelling. He does all this in addition being a co-CEO.