Fabletics Is Riding On The Success Of Customer Reviews

Traditional marketing and advertising is slowly losing its significance in the market, as online reviews continue to rise to prominence in the digital world. The modern consumer is more likely to conduct online research and read customer reviews before deciding to buy any commodity. A study conducted by Bright Local indicated that 84 percent of shoppers trust opinions and feedback from consumers online. Peter Holten Muhlmann, the founder and CEO of TrustPilot, said that the smartest brands are now leveraging the power, safety and trust of online reviews. According to research firm L2, 76 percent of leading consumer brands feature user reviews on their websites and pages to attract more buyers. Since 2014, the number of brands including user reviews on their spaces has increased by 70 percent. Most of these companies have achieved rapid growth.

Fabletics is one of the savvy brands that are capitalizing on online review-marketing strategy. Fabletics, an active wear brand, was launched in 2013. The brand has registered an impressive growth of over 200 percent with $235 million in revenue and over a million subscribers. According to Shawn Gold, the corporate marketing officer of Fabletics’ parent company, TechStyle Fashion Group, said that the user reviews feature is responsible for their overwhelming success in the fashion world. Genuine reviews boost a business’ performance. Positive reviews improve the search engine optimization (SEO) of a company in that they appear top in Google search ranking. Customer feedback convince more buyers to believe in a given brand. This way, consumer reviews increase sales and revenue. In addition, this feature has the power of enhancing customer retention.

About Fabletics

Fabletics boasts of $250 million in just three and a half years of operation. The athleisure brand was born when the founders of TechStyle Group, Adam Goldenberg and Don Ressler, came up with an innovative idea. The two entrepreneurs sought to achieve style, affordable prices and quality. To achieve their objectives, they decided to bring Kate Hudson on board. Kate is a renowned celebrity with an active lifestyle. She helped them to marry athletics and leisure. Kate Hudson is known for her role in “Almost Famous.” The three shrewd entrepreneurs started building a brand that would empower modern women to be fit and fashionable irrespective of their shape, size or age. Kate was intensely involved in the creation of the brand despite of her acting career.

Just like many new companies, Fabletics was not spared of the conventional challenges of startups. They looked to achieve quality workout gear for women at a lower price. They were forced to trash their first $300k worth of inventory due to the inferior quality. Kate Hudson experienced negative press for this reason. However, they did not give up. Adam, Don and Kate developed an innovative strategy that saw them improve their communication, upgrade the customer service department and develop a new data system to facilitate accuracy on inventory levels. In just a year and a half, Fabletics received a top BBB rating owing to outstanding customer satisfaction levels. They recorded a retail growth of 644 percent in 2016. Their data-driven business model has played a pivotal role in the success of the corporation. The model has helped them to understand customers’ tastes and preferences, thus their ability to satisfy their clients’ utility. Fabletics has 22 retail stores and plans to grow this number in 2017. Even though she has achieved much success in business, Kate Hudson prefers to be recognized as an actor. To find the appropriate Fabletics gear, it is advisable to take a Lifestyle Quiz.

Weekend #workout plan inspired by @gingerressler's high-power moves ????

A video posted by @fabletics on

Nathaniel Ru Creates His Own Lane

Nathaniel Ru knows exactly what he is doing when it came to developing the Sweetgreen franchise. This is something that a lot of people are thrilled about, and it appears that this is going to be the brand that connects many consumers to healthy eating choices that they may have never even considered before.

One of the best things about Sweetgreen is that this is a restaurant chain that is headed by a millennial entrepreneur by the name of Nicholas Ru.

The great thing about this is that he is one of the rare entrepreneurs that’s actually still alive in the restaurant business. Most of the well-established restaurants have been started by people that are no longer alive. People like Colonel Sanders have been dead for many years after starting Kentucky Fried Chicken.

The original founder of McDonald’s has been dead for decades. These are people that have established very successful restaurants, but the chain has simply continued to grow without their leadership because they are no longer here. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

Many of the ideals that originally were in place have only been tweaked with extensions of what was originally created. McDonalds or KFC will never turn into healthy food establishments because this is not what the core of the company was based on.

These restaurants have made billions of dollars, and there is no real desire for people in leadership roles to change that. With Nathaniel Ru, however, he is simply at the ground level when it comes to starting his restaurant.

It is easy for him to swing shift and make changes because his restaurant is still new. He also has a desire to embrace healthy eating so he has a completely different business model for Sweetgreen.

The fact that he is connected to a restaurant chain that is serving up many millennials makes it easier for him to connect with them. He has utilized an app to get their attention. Nathaniel has also created a Sweetgreen music festival to get them engaged. These are things that McDonalds and KFC leaders have been sluggish to do.

These are the things that have made it possible for Nathaniel Ru to create a whole new environment where he is in a leadership role. He has taken it upon himself to bill the type of company that he wants on his own terms. He has created his own lane with healthy food establishments.

Learn more about Nathaniel Ru:

https://twitter.com/nathanielru
http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/

Talk Fusion’s CEO Bob Reina Continues to Offer Insight on the Re-Branded HuffPost

Bob Reina, the CEO and founder of Talk Fusion has contributed for HuffPost, previously known as Huffington Post, since August 2016. Before the news provider changed its name on April 25th 2017, Bob published two articles. The first article, “Promoting with a Purpose: How to Understand Your Audience” went live on 24th April before the provider adopted the new name. The second on “How to Thrive in a Society of Quitters” was published a day after the new name adoption.

 

Changes that Come with the Name Change

 

According to a letter by HuffPost’s chief editor, Lydia Polgreen, the new name came with a spin in the platform’s mission. The post will give more focus on airing the voices of people who have been left out of the conversation. This initiative resonates with Bob’s mission as a contributor and the leader of Talk Fusion. Learn more: http://www.huffingtonpost.com/author/bobreinatalkfusion-704

 

Bob Reina’s Contributions to HuffPost

 

For the period Bob has contributed to HuffPost, he has portrayed his diverse knowledge in different fields. These include entrepreneurship, lifestyle, marketing and video technology trends, self-development, and skillful selling. Commenting on his post ideas, Bob said he likes to portray his strong beliefs in the art of innovation. He also added that he has a goal of seeing people from all corners of world succeed regardless of their backstory.

 

Bob Reina appreciated HuffPost’s re-branding which helps hone things that matter including culture and fulfillment. He promised to continue sharing his insight on the platform, not only to the clients and associates of Talk Fusion but also to 200 million readers of HuffPost.

 

About Talk Fusion

 

Talk Fusion is a video marketing and advertising company that was founded in 2007 by CEO Bob Reina. The company uses video technology to help businesses carryout effective marketing and improve people’s lives. The company uses independent associates to market their innovative products across 140 countries and they are very observant of ethical business practices. Reina is a strong believer that success comes with responsibility and hence the company is involved in several philanthropic organizations. They offer support to charities from across the world supporting families, communities, and animals.

 

Sheriff Joe Arpaio’s Actions Help Establish The Frontera Fund

The name of Sheriff Joe Arpaio has become well-known across the world in the last few months after the former Maricopa County law enforcement official was pardoned on many charges by President Donald Trump in a controversial decision. Most people in Arizona and across the U.S. know of the Sheriff because of his self-described stance as the “toughest sheriff in the U.S.”, but he is also known as an unlikely figure in the establishment of The Frontera Fund, a charitable network of groups established to benefit Hispanic and minority groups across the nation.

 

The establishment of The Frontera Fund began on the night of October 18th, 2007 when Village Voice Media executives and writers Michael Lacey and Jim Larkin were arrested by officials with links to Sheriff Arpaio for their stance on an illegally obtained Supreme Court warrant; in an amazing attack on the First Amendment of the U.S. Constitution, Arizona legal officials sought to obtain a large amount of information about the writers, Michal Lacey and Jim Larkin, employees of their Phoenix New Times, and the readers of the publication.

 

Prior to their arrest, Michael Lacey and Jim Larkin had been served with the warrant from Sheriff Joe Arpaio and his allies and had immediately questioned the legality of the order. Instead of simply returning to court and fighting the Supreme Court decision the writers wrote the story of the actions they faced and appeared to anger Arpaio to such an extent he ordered the arrest of the two. Not only did Lacey and Larkin report the unhealthy conditions of Arpaio operated jails, the targeting and racial profiling of Hispanics by the Sheriff, and his anti-Hispanic rhetoric, the writers also revealed Arpaio’s allies had asked for a record of all subscribers to the Phoenix New Times and their IP addresses.

 

The illegal arrests of Michael Lacey and Jim Larkin saw the pair removed in unmarked vehicles with Mexican license plates and only lasted less than 24 hours. The illegal Supreme Court order and arrest of the writers led to a seven figure financial settlement later used by Larkin and Lacey to establish The Frontera Fund and work to improve the lives of Hispanic communities across the Southwest of America.

 

Michael Lacey and Jim Larkin

The place journalists who care for the people they talk to and about in the community cannot be replaced by anything or anyone. Journalists like Michael Lacey and Jim Larkin help keep the society in the know and also help keep track of the changes in the society. When the leaders, for instance abandon their good leadership and start targeting members of a certain community, the exposes these journalists do see the people question their leaders and keep them in line for the sake of peace and love. Michael Lacey and Jim Larkin have a passion for equity in the society.

Passion to see everyone have equal rights saw Michael Lacey and Jim Larkin begin the Frontera Fund. This is a foundation that supports the rights of immigrants and gives them a voice to air their concerns on different issues in the society. Michael Lacey and Jim Larkin found this foundation using the money they got from their settlement from their court case with Joe Arpaio. Joe Arpaio, the state sheriff at the time, had ordered for their unlawful arrest.

His reason for arresting these two was because they had done an expose on the police force and his intention to arrest them based on false accusation. The piece they wrote caught the nation’s attention and upon they arrest, there was an outcry for their release. Once released, Michael Lacey and Jim Larkin went to court and the result was a settlement of 3.75 million dollars. Money which they used to set up the Frontera Fund.

Their inspiration has been to help everyone feel at home in Arizona. This led them to do their exposes on those who target Mexicans and Mexican Americans in the state and expose the ways in which their rights are undermined. Their site, Front Page Confidential has enabled them to get these messages to their target audiences. This has gone a long way towards ensuring that the state remains the compelling place to live in as it always has been.

 

Goettl Air Conditioning Expands to California

In a recent announcement, Goettl Air Conditioning made it public its successful acquisition of a Southern California based family owned HVAC Company, Walton’s Heating and Air. As such, Goettl has expanded their market reach as well as boosting their reputation. Goettl Air Conditioning, which has offices in Phoenix, Tucson and Las Vegas, has successfully penetrated the California market after the strategic acquisition. According to the former Walton’s Heating and Air owner, Todd Longbrake, Goettl has been excellent in developing the firm further than what he would have managed on his own. Earlier 2015, Goettl had expressed profound interest to acquire Walton, though Todd was skeptical about it. For more details visit Cunchbase.

Nevertheless, on Todd running a thorough background check on Goettl Air Conditioning and its reputation, he reconsidered the offer and accepted it. The acquisition officially closed in 2015, but Goettl’s owner, Ken Goodrich did not announce the deal, not after two years. Ken Goodrich saw it efficient to retain Todd Longbrake as a sales manager and field supervisor. Currently, Goettl leverages the expertise of more than 306 employees, and after the acquisition, the firm expects to hire 200 more workers especially in Tucson and Phoenix which are the largest markets for the company. The ultimate goals for Ken Goodrich are turning Goettl Air Conditioning into a national brand. He has expansion plans to northern California by 2018 as initially reported through BizJournals. You can visit Business Press for the details.

Three brothers, John, Adam, and Bill, incepted Goettl Air Conditioning. Following the great depression, the three moved the firm to Phoenix where they spearheaded the heating and cooling services in the local markets. Later the company expanded its services base to include evaporative coolers. Further, the brothers successfully expanded the firm’s services into Arizona. Since its founding, Goettl has committed itself to the provision of heat and air conditioning services. Notably, after Ken Goodrich acquired the firm in 2013, the HVAC Company experienced unprecedented tremendous growth. Check out goettlshdm.com to know more.

Goettl Air Conditioning has since then established itself as a leader in HVAC services provision in the industry. The HVAC firm has carried on the tradition and culture of the company, which entails the provision of comfort systems to their thousands of loyal clients’ homes and business in Arizona. With new builds and remodels, Goettl Air Conditioning features an impressive record of accomplishment in housing developments as depicted by its commercial projects and custom homes. Among the notably massive project which encompass installations from Goettl Air Conditioning include Mountain Gate, Del Webb Cottonwood Ranch as well as the Verde Valley-Brookfield communities among others. Through hiring well-trained, knowledgeable and experienced staff Goettl Air Conditioning has risen to set industrial standards in the HVAC sector.

See more: http://www.azcentral.com/story/money/business/abg/2017/04/12/goettl-owner-turned-broken-business-around/98827068/

Norman Pattiz – article recap

The podcast industry is the future and if you are a serious company you want to invest some advertising money in this industry. Being media on demand, it is projected to be the future of the media industry. However, in order to make af=dvertisers believe, the podcast industry has to show figures. And, I am talking about impressions. Every serious podcast need to find means to drive impressions. It is the only way that advertisers will take it seriously.

For Norman Pattiz, owner of the leading advertiser-based podcast, increasing impressions means that he has to increase the number of shows that his podcast hosts, on a regular basis. Also, he has to get influential people to host the shows and who are relevant to the various shows that they will be hosting.

About three months ago, he introduced a new show called, All of the Above with Norman Lear. The shows started being aired in May, with new episodes being produced every Monday and are available on iTunes, PodcastOne App and the PodcastOne website. Learn more: http://www.hsacouncil.org/norman-pattiz/

All of the Above with Norman Lear will be hosted by Norman Lear alongside the renowned actor Paul Hipp. The two are very good friends with Norman Pattiz, founder and CEO of PodcastOne. They will be hosting people of all walks of life- from celebrities and politicians to the commoners. Depending on who is being hosted the shows will vary in topics, from religion, sports and politics to the everyday life events.

During the press release to announce the introduction of the new show, Norman Pattiz expressed positivity that the show would be a great hit. This is because it was being hosted by one of the best producers, writers and directors for comedies. Also, the fact that he is 95 year old and has been around throughout the revolution of media, makes him an important asset to this show.

About Norman Pattiz

Norman Pattiz is a high-roller in the media industry. He is the founder of PodcastOne, the leading podcast in the world. However, his legacy in the media industry began during his days in Westwood One. He was the founder of what was the world’s leading syndicated radio company. His legacy continues through PodcastOne, which started out as Launch Pad. Today, his podcast has over 4 million impressions and over 200 shows that release new episodes every new week. Learn more: http://normanpattiz.com/