One of the factors to the success of Fabletics is the story behind the company. This story involves Kate Hudson, Don Ressler and Adam Goldenberg. They each have looked at the industries and the market. Among the things they have observed is the consumer behavior. They looked at how they shopped and where they shopped. This has given them ideas on what they can do in order to not only profit from the changes in the market but also influence the industry. The industry of choice is the fashion industry. This is one of the industry where luxury and necessity meet.
One thing that Kate Hudson has noticed about fashion is how it can influence how people feel about themselves. For one thing, people who dress in certain outfits are going to feel more confident than in another outfit. Kate Hudson is passionate about helping people feel a lot better about themselves. This is one thing that they have put into their story behind Fabletics. She is also understanding of the fact that one outfit is not going to have the same effect on everyone. Therefore, she handles the marketing based on the customer. The customer is one of the major factors behind the types of products that are released.
The whole inspiration behind Kate Hudson is that she wants diversity. One way that she is going to be able to bring forth diversity is if people are celebrated for their different styles. The current state of the fashion is very rigid in its standards of beauty. Kate Hudson has wanted Fabletics to be one of the brands that expand the standards of beauty so that more people can feel less shame. The team behind Fabletics believe that feeling valued should not be limited to the elite. People who are at lower levels of income have the right to feel confident and satisfied.
Kate Hudson is aware of the epidemic issue of low self worth and depression. She is one of the people that is proactive about bringing out improvements to self worth. She gives women a chance to achieve that level of confidence that they have always wanted. Among the ways they are going to be able to do this is by wearing the unique styles that capture their eyes. They also will be supporting different health related causes for women such as donating to breast cancer research for better treatment.