Nathaniel Ru Creates His Own Lane

Nathaniel Ru knows exactly what he is doing when it came to developing the Sweetgreen franchise. This is something that a lot of people are thrilled about, and it appears that this is going to be the brand that connects many consumers to healthy eating choices that they may have never even considered before.

One of the best things about Sweetgreen is that this is a restaurant chain that is headed by a millennial entrepreneur by the name of Nicholas Ru.

The great thing about this is that he is one of the rare entrepreneurs that’s actually still alive in the restaurant business. Most of the well-established restaurants have been started by people that are no longer alive. People like Colonel Sanders have been dead for many years after starting Kentucky Fried Chicken.

The original founder of McDonald’s has been dead for decades. These are people that have established very successful restaurants, but the chain has simply continued to grow without their leadership because they are no longer here. Read more: Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

Many of the ideals that originally were in place have only been tweaked with extensions of what was originally created. McDonalds or KFC will never turn into healthy food establishments because this is not what the core of the company was based on.

These restaurants have made billions of dollars, and there is no real desire for people in leadership roles to change that. With Nathaniel Ru, however, he is simply at the ground level when it comes to starting his restaurant.

It is easy for him to swing shift and make changes because his restaurant is still new. He also has a desire to embrace healthy eating so he has a completely different business model for Sweetgreen.

The fact that he is connected to a restaurant chain that is serving up many millennials makes it easier for him to connect with them. He has utilized an app to get their attention. Nathaniel has also created a Sweetgreen music festival to get them engaged. These are things that McDonalds and KFC leaders have been sluggish to do.

These are the things that have made it possible for Nathaniel Ru to create a whole new environment where he is in a leadership role. He has taken it upon himself to bill the type of company that he wants on his own terms. He has created his own lane with healthy food establishments.

Learn more about Nathaniel Ru:

https://twitter.com/nathanielru
http://www.thehoya.com/nathaniel-ru-jonathan-neman-and-nicolas-jammet/